Michelle Jaco

Freelance Writer/ Content Creator 

Born a proud SoCal native and developing a competitive (but healthy) spirit at a young age, I grew up rooting for my LA teams and later evolved that fan-spirit into a hustle, when I combined my love of sports with my passion for storytelling as a writing intern for the Los Angeles Clippers. More recently, I have built a career in the digital PR industry, while continuing to explore my journalistic depths.

Is Digital Signage Software a Good Fit for Your Brand?

Think about it. When it comes to branding, how big of a role does imagery play in the matter? From storefronts to billboards to restaurant menu displays and even moving ads posted atop metros and taxis, the endgame is the same to catch the passerby's attention and convert that individual into a consumer. As technology continues to evolve so should a business's branding strategy; this includes upgrading from dated signage to CGI (computer-generated imagery) layouts in hopes of telling a m

No Surgery Required—Get Six Pack Abs With This 30 Minute Treatment in Newport Beach

Though it may come as no surprise, every year, nearly half of Americans make the New Year’s resolution to work out more, and every year, approximately 80% of those people give up on that resolution come February. Whether the goal is to shed some pounds or tone up, when it comes to the journey of self-betterment, many struggle to stay invested due to a lack of expected results—immediate, expected results that is. Yes, change takes time, and although it’s worth the “weight,” sometimes a little ex

Here’s 9 Reasons Y Millennials Are Flocking to Downtown Oakland

You Don’t Know the Bay Until You’ve Crossed These Off Your List Written By: Michelle Jaco Photography Provided By: Marc Szabo Studios, Inc. No generation has seemingly been studied quite as much as millennials—and understandably so. Complex, expressive, social, connected—these are only some of the characteristics of the average Gen Y’er. And true to form, when it comes to unity, millennials gravitate toward the concept. So, it would only be fitting that where they choose to take up residency

It’s Gotta Be the Shoes by Michelle Jaco

The fictional character Mars Blackmon (writer/director Spike Lee’s 1980s alter-ego), was onto something when he — along with the team at NIKE — famously coined the slogan: “It’s gotta be the shoes.” The right pair of shoes can have a tremendous effect on athletic performance. Sure, no such magical sneakers exists that will allow you soar through the air like Michael Jordan, but a good pair of tennis shoes is a quintessential component to support the body through demanding workouts and promoting

Insurance: Beginning with the Basics by Michelle Jaco

In years past, fairly healthy individuals may have opted out of enrolling in an insurance plan because they had no history of chronic illnesses. The price of health insurance may have also deterred, and possibly negated, many away from enrolling in a policy, as well. Medical insurance can be viewed as a gamble; the insurer bets that they will make more money in monthly premiums than they will in paying out consumer benefits, whereas the insured (you) must decide what type of plan coverage — if